Its a Brand New Day

This blog is my way of going back into the world I love …food photography. For 25+ years I had a studio on Fifth Avenue in Manhattan. I specialized in food, shooting for the WSJ and various consumer magazines and trade publication. But it was still life and catalog work that really paid the ever increasing rent. As the industry began to change and the catalog photography that had paid the bills took its work in-house, I decide a hiatus was in order to rethink what I really wanted to be doing.

We closed up the studio, and moved the family upstate to our weekend home on the Delaware River. Life was good in the country and the kids prospered in their new school. They now had time for sports and band and Boy Scouts. We enlarged the house from a two bedroom bungalow to a real two-story home. We doubled the size of the garden, collected a couple more cats. And finally added a matching chicken coop so as to raise a small flock of chickens for their colorful and tasty eggs.

The photo market in the area was almost non-existent and leaving the kids alone while I trotted around the globe or tried to commute back to the city everyday was just not an option. So I took pictures for myself, got a job in real estate and waited till the kids were old enough to leave alone.

Which brings me to today,  the kids are almost in college, and I am determined to once again pursue the job I had left behind. So now the work begins to make my way in an industry that it very different from the one I left.

Basically I’m starting from scratch, ready to pay my dues once again. The advantage this time is I have years of actual experience. I know how to over come the obstacles that arise when you’re shooting food on location. I’ve shot chocolate in a 100+ heat wave, shot in restaurants during the rush hour, worked with “chefs” that don’t understand tasting good doesn’t always mean looking pretty. I’ve shot food that only look good for a few minutes. I can make sunshine on a cloudy day, turn winter into summer and have a bucket of tricks learned from working with some extremely talented food stylists.

I can get the job done right and bring my client the pictures they need to fill their pages or website.

So this will be my venue for the love I left behind, this will be my new media.